3 Ways to Sharpen Up your Marketing Messaging
Let’s face it, we’re not all a closet William Shakespeares or Christina Rosetti, and when we’re putting together our marketing messaging, it can all seem a little flat – more like a list of features than a compelling story. But with just a few tweaks, you can really liven up your message to engage your audience. 1: Focus on benefits, not features A feature is what something is, a benefit is what something does. And if you’re trying to make an impact, you want more of the latter and fewer of the former: "Our new laptop model contains a 10 th generation Intel™ i9 processor and 32 GB of RAM." "Our new laptop model contains the latest technology so that you want do what you want, when you want, without delay." 2: Shorten your sentences We don’t have the concentration to read long sentences on screen – there’s too much else going on, and if we’ve got email notifications, social media, colleagues, WhatsApp messages and so on popping up, and we know t...